Do you ever get sick and tired of all the BS out there in the world? Well, here’s some good news: If you want to build an industry-dominating business in today’s hyper-transparent world, then honesty is the #1 business strategy you’ll need—and this book will prove it to you. See, here’s the thing: Consumers today are smarter than ever, with more information at their fingertips than they know what to do with. And with near-perfect information, we’ve begun to make dramatically different choices about what we buy, flattening leaders and organizations who have historically relied on deceit to achieve success. In today’s world, we see right through these tricks, roll our eyes at corporate scandals, and distrust…well, everyone. And in that environment, only the honest will survive. In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
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